Associate Director, Customer Experience - Integrated Insights (Media)

Chicago, IL (On-site)

$81K/yr – $130K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

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Job Summary

Own high impact strategic work for healthcare brands by turning market and customer insights into sharp, client-ready recommendations and cross-functional plans.

  • Strategic Ownership: Lead insight-driven strategy and omnichannel planning that tie to business objectives.
  • Cross-Functional Collaboration: Align strategy with strategy, media, analytics, creative, and account teams for activation.
  • Storytelling & Translation: Convert complex data into clear, actionable narratives for clients and internal stakeholders.

Job Description

Responsibilities

  • Lead insight-driven strategy development across assigned brands, ensuring recommendations align with client objectives and customer needs.
  • Partner with cross-functional teams to develop omnichannel engagement strategies, guide planning efforts, and deliver impactful customer experiences across the customer engagement ecosystem.
  • Identify actionable customer, market, and business insights.
  • Develop and communicate strategic recommendations for assigned brands.
  • Partner with cross-functional teams to ensure strategic alignment throughout planning and execution.
  • Contribute to thought leadership, marketplace trend analysis, and new business initiatives.
  • Support process improvements and operational efficiencies.
  • Mentor junior team members and provide strategic guidance.
  • Foster collaboration across internal teams and agency partners.
  • Serve as a strategic day-to-day client partner.

Requirements

  • 6–8+ years of experience in customer experience, brand strategy, media strategy, healthcare marketing, or related disciplines.
  • Pharmaceutical experience preferred; healthcare, consumer health, or CPG experience a plus.
  • Experience developing customer-centric strategies informed by market research, audience insights, and business objectives.
  • Understanding of HCP and patient engagement, omnichannel marketing, and customer journey planning.
  • Ability to translate complex data and insights into actionable strategic recommendations.
  • Strong storytelling, presentation, and client communication skills.
  • Experience working collaboratively across strategy, media, analytics, creative, and account teams.

Preferred

  • Pharmaceutical experience preferred; healthcare, consumer health, or CPG experience a plus.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215