Responsibilities

• Lead influencer activation from kickoff to completion, including creator agreements and platform management.
• Vet and align influencers with client campaigns to ensure strategic fit and impact.
• Execute partnerships with influencers from post contract through campaign completion.
• Ensure metrics collection and post-mortem recaps are developed and shared.
• Plan logistics for talent such as travel and product shipping for campaigns.
• Maintain executional excellence across activations including onboarding, content ideation, delivery, reporting, and client escalation.
• Handle curation, outreach, compensation negotiation, and management of content development and deployment.
• Leverage the OMG Influencer tech platform for discovery, vetting, content review, and performance benchmarking.

• Provide input to guide the OMG Influencer platform roadmap based on client and OMG needs.
• Participate in and lead weekly team meetings and practice excellence initiatives.
• Maintain pulse on influencer landscape education and communicate impact to clients.
• Develop thought leadership pieces and case studies to increase Creo adoption within OMG.
• Collaborate with OMG COE platform teams and channel stakeholders to implement best practices across asset development, commerce, and measurement.
• Build and maintain relationships with creators and platform partners to identify activation opportunities.
• Manage a team of at least 1-2 Supervisors, Sr. Specialists, and Specialists and support their professional growth.
• Shape Creator Activation operations with tactical resources for team development.

Requirements

• Bachelor’s degree (Marketing/Advertising/Communications preferred).
• 5-6 years of experience within influencer and media environments.
• Hands-on experience managing creators within influencer campaigns and client management with blue-chip companies.
• Experience handling client business across multiple industries and managing at least 2 direct reports.
• In-depth mastery of influencer operations, creator compensation, and scalable best practices for activation excellence.
• Strong relationships within the influencer community, including creators and talent managers.
• Thorough understanding of influencer ad and organic roles across platforms, including creative development and measurement.
• Excellent relationship-building with internal and external stakeholders and strong communication/presentation skills.
• Highly analytical and creative with strong communication, integrity, autonomy, and self-motivation.
• Strong business acumen and timely decision-making ability.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care FSA
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits