Responsibilities

• Authority Content Platform: Launch and own a new authority content platform on our main domain, from a blank page.
• Build the information architecture, topic clusters, editorial standards, internal linking strategy, and publishing cadence.
• Write and commission content on certifications, materials, sourcing, sleep science, buying guides, and our impact work — substantiated, citation-worthy, and factually airtight.
• Align with our brand marketing team on a shared topic map so this platform and our lifestyle magazine complement, rather than compete with, each other. (The magazine is a separate property owned by brand marketing; you will not manage it.)
• Website & Commercial Content: Own the copy on our product detail pages, category pages, comparison modules, and landing pages — what our pages say and whether they persuade.
• Write the small, high-leverage content most brands neglect: navigation labels, CTAs, FAQs, tooltips, and in-page education.
• Run page optimization as a continuous program, not a series of one-offs.
• Partner with our design and UX team, who own how pages look and function.
• Search & AI Visibility: Own organic search strategy, including keyword research, technical SEO fundamentals, and content architecture.
• Own our visibility inside AI-generated answers. We already run Profound and Semrush, and you will be the first person to own them.

Requirements

• Minimum of 5 years of content, SEO, or copywriting experience, ideally for DTC or e-commerce brands.
• Exceptional writing ability. You can move between a technical explanation of an organic certification, a product page that converts, and a brand paragraph someone actually finishes reading.
• The ability to write exceptionally well within an established brand voice. Our voice and editorial standards are set at the executive level, and you will extend and sharpen them rather than start from scratch.
• A track record of excellent work inside a content program, and the judgment to decide what to work on rather than waiting to be assigned.
• A working understanding of buying psychology, objection handling, and how high-consideration purchases actually get made.
• Fluency with AI tools as a system rather than a shortcut. You have built workflows for research, briefing, brand voice, and quality control, and you can tell us specifically where the models get things wrong.
• Rigor about factual accuracy and the instinct to ask what backs up a claim before publishing it.
• Comfort reporting on your work in terms of revenue rather than pageviews.
• Passionate about our brand's values of healthy living, environmental awareness, and social responsibility; previous experience working for a brand with similar values is a plus!
• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.

Preferred

• Experience with a certified, regulated, or claims-heavy product category is a plus.
• Experience writing direct response scripts for audio or TV is a plus.
• Technical SEO depth, including site migrations and architecture, is a plus.
• Agency experience is valuable here, particularly for writing in an established voice and working at volume.

Benefits

• Medical (HMO, PPO, HSA), Dental, Vision
• 100% Employer Paid Life Insurance
• 401(k) with employer match
• PTO
• Volunteer days
• Employee product purchase program
• Annual Bonus Plan
• Training and Tools to be successful along with a strong partnership from your peers and leaders
• Access to wellness apps
• Referral Bonus