Responsibilities

• Lead the development of media, audience, and omnichannel strategies that connect brand priorities to measurable consumer engagement and business outcomes.
• Define priority audiences, audience behaviors, targeting approaches, channel roles, sequencing, reach and frequency considerations, and investment recommendations.
• Lead paid, owned, social, search, CRM, website, video, and other digital channel planning in partnership with media agencies, platform partners, analytics, and internal teams.
• Develop the measurement framework, KPI approach, dashboard requirements, test-and-learn priorities, optimization plan, and performance reporting cadence.
• Evaluate campaign performance across media, social, website, search, CRM, video, and other channels to identify actionable optimization opportunities.
• Pressure-test campaign ideas to determine whether they can be effectively activated, measured, optimized, scaled, and sequenced across channels.
• Make recommendations on channel mix, media investment, audience targeting, content sequencing, website flow, performance improvements, and test-and-learn priorities.
• Partner with Medical, Legal, Regulatory, Compliance, and Promotion Review Team partners to ensure digital and media assets are compliant, review-ready, operationally executable, and appropriately measured.

Requirements

• BA/BS degree required. MBA or equivalent advanced degree preferred
• Minimum of 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or a related discipline.
• Strong understanding of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization.
• Demonstrated ability to lead agency partners and cross-functional teams in the development and execution of integrated consumer marketing plans.
• Ability to interpret performance data, develop test-and-learn plans, and translate analytics into clear strategic recommendations.
• Experience operating in a regulated environment, with the ability to partner effectively with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders.