Responsibilities

• The Associate Director requires the ability to apply search and Commerce knowledge and expertise into actionable insights and recommendations.
• The Associate Director will partner with the Commerce Manager to drive strategic Commerce initiatives within the team, helping to develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of programs.
• They will be responsible for optimizing, implementing, and analyzing paid Commerce marketing activities.
• Help develop and implement Commerce campaigns across multiple Commerce touchpoints
• Leverage Commerce best-practices across all tactics
• Ensure campaign billings are up to date and all finance queries are followed up in a timely manner
• Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
• Continuously grow and develop skills by participating in ongoing training, workshops, etc.
• Provide support for any new business pitches as required
• Manage direct report(s), including day-to-day workflow and career development

Requirements

• 5+ years of Paid Search experience with strong focus on Commerce
• In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms
• Experience in both organic and paid media
• Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
• Experience in applying search marketing to brand-building and direct response initiatives
• Strong command of Commerce platforms and tools such as AMS interface
• Knowledge of syndicated research tools
• Familiarity with third-party ad serving technologies
• Technically strong quantitative skills, including analytical abilities and math proficiency
• Demonstrated critical thinking and problem solving abilities

Preferred

• Experience with Amazon AAP/Display a plus