Associate Director, Brand Marketing, World of Warcraft | Irvine, CA

Irvine, CA (On-site)

$112K/yr – $207K/yrSenior Level12+ years expOther

Posted 6 months ago

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Job Summary

Drive global brand marketing by leading evocative campaigns and ensuring consistency across territories.

  • Lead the creation of inspiring external campaigns reflecting the product’s and brand’s essence.
  • 12+ years of experience in brand marketing or related field (or video game industry).
  • Cross-territory campaign execution in collaboration with Product Marketing.

Job Description

Drive global brand marketing by leading evocative campaigns and ensuring consistency across territories.

  • Lead the creation of inspiring external campaigns reflecting the product’s and brand’s essence.
  • 12+ years of experience in brand marketing or related field (or video game industry).
  • Cross-territory campaign execution in collaboration with Product Marketing.
Blizzard Entertainment logo

Blizzard Entertainment

3.5 Glassdoor

Blizzard Entertainment is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception.At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: Crafting Genre-Defining Games and Legendary Worlds for All to Share. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Founded in 1991
Irvine, California, USA
5.9K employees (2,232 in marketing)
52% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
21.4M
Monthly Google Ads Budget
$28.5K
Traffic Source Mix
Search
54.6%
Direct
38.3%
Referral
5.8%
Social
1.2%
Paid
0.1%

Headcount Trend

Current headcount: ~5.9K

Marketing Team

Marketing Team Size
476 (8% of company)
Median Career Experience
12 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

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