Responsibilities

• Campaign Strategy Development: collaborating with clients to understand their target audience, marketing objectives, and budget constraints to create tailored biddable media strategies.
• Identifying relevant keywords, audience segments, and ad placements across platforms.
• Setting campaign goals, KPIs, and performance benchmarks.
• Campaign Implementation: Building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
• Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms.
• Developing and optimizing product centric campaigns on retail media networks such as Walmart Connect and Instacart.
• Setting bids, budgets, and campaign structures based on data analysis and performance insights.
• Developing compelling ad copy and creative assets.
• Performance Optimization: Monitoring campaign performance metrics like impressions, clicks, conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Implementing A/B testing to test different ad variations and optimize performance.

Requirements

• 6-9 years overall experience
• 2+ years experience at a hands-on agency
• 3+ years managing & mentoring Biddable teams
• Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms. Experience in managing conversion-based campaigns across platforms is highly preferred.
• Ability to interpret complex data sets, identify trends, and make data-driven decisions.
• Capability to develop and implement effective campaign strategies aligned with client goals.
• Ability to manage and effectively communicate with a team of biddable media managers and associate while providing guidance on campaign execution and optimizations.
• Effectively communicating campaign performance and insights to clients and stakeholders.

Preferred

• Experience in managing conversion-based campaigns across platforms is highly preferred.