ASSOCIATE DIRECTOR, AMAZON + RETAIL MEDIA

USA (Remote)

$100K/yr – $115K/yrSenior Level7+ years expFull time

Posted 6 hrs ago

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Job Summary

Own full-funnel Amazon DSP strategy and execution for a large portfolio, while guiding multiple accounts and communicating action plans to optimize ad performance.

Lead cross-account planning and daily optimization.
Partner with clients on account health and opportunities.

Job Description

Responsibilities

Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
Monitoring daily trends, opportunities, and spend across multiple brands
Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
Closely monitoring competitors and category trends
Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
Tasked with some special projects as needed to help the growth of the department

Requirements

7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.
Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.
Experience working with or at a brand with $5M+ in annual Amazon budget
A track record leading large, complex, or multi-brand accounts.
Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)
Great communication skills, both written and oral, with a strong attention to detail
Extremely well organized, able to balance client timelines and business needs across multiple clients
Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace
Ability to manage client expectations and priorities

Preferred

Experience within the pet category
Prior agency experience
Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc)

Benefits

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Prime Visibility (Wpromote)

Prime Visibility has been acquired by Wpromote, the nation’s largest independent digital marketing agency based in El Segundo, California. The acquisition, which closed on March 31, 2017, establishes Wpromote’s East Coast presence, expands its offerings into new industries, and increases the firm’s staff to over 330 employees.Wpromote aims to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. By adopting a customer-centric ideology, we find innovative ways to acquire new customers and challenge the status quo. At the end of the day, our clients realize the benefit of having us sit at the table with them, strategizing for their future together.

Founded in 2001

Melville, New York, USA

14 employees (6 in marketing)

www.wpromote.com