Responsibilities

• Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan
• Identify opportunities and challenges within the customer journey and develop strategies for improvements and drive engagement.
• Own and execute PPC campaigns across Google Ads, Bing Ads, LinkedIn, META and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization to deliver qualified leads
• Track and analyze campaign performance using tools like Google Analytics and various ad platform dashboards, and data to provide actionable insights and drive ROI.
• Implement and ensure proper tracking and attribution.
• Oversee the creation of compelling AD creative messaging that resonates with target audiences.
• Ensure all digital advertising efforts comply with brand guidelines and legal standards.
• Partner with operations and asset management leadership to forecast spending, lead volume, and marketing impact based on growth goals

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in digital advertising roles where you executed campaigns on various platforms. We are an internal agency for the company, and we do not work with advertising agencies to execute. Needs to be comfortable being the one “pushing the button”.
• Strong proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4.
• Solid understanding of PPC concepts: keyword strategy, bid management, audience segmentation, remarketing, lookalike audiences.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Demonstrated creativity and innovation in developing marketing campaigns
• Proficiency in digital marketing tools and platforms, CRM systems, and customer analytics software.
• Customer-focused mindset with a passion for enhancing the customer journey.
• Strategic thinker with the ability to adapt to a fast-paced and evolving environment.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & Disability Insurance
• Health Savings Account (HSA) & Flexible Spending Plans (FSA)
• 401(k) Plan with Employer Match
• Holidays, Vacation & Sick Time
• Parental Leave
• Tuition Assistance
• Matching Gift Program
• Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance