Responsibilities

• Define product identities from the ground up with product and insights teams
• Work upstream to help shape product positioning and opportunity areas
• Lead scalable campaign platforms and ideas that travel across channels
• Own the voice across packaging, Amazon, DTC, social, video, and retail
• Create platform-native ideas built for modern attention
• Build work that balances brand building and performance
• Use AI to accelerate concepting and iteration
• Act as a player coach, leading by doing
• Mentor and elevate writers
• Present and sell creative work to stakeholders

Requirements

• 8 to 10 years in copywriting at a senior or lead level
• Portfolio showing strong conceptual thinking across campaigns and product storytelling
• Demonstrated ability to define and launch product identities and stories from 0 to 1
• Experience working upstream with product and insights teams to shape positioning
• Ability to build ideas across brand and performance channels
• Strong instincts for social and platform-native storytelling
• Experience across DTC, Amazon, retail, and integrated campaigns
• High standards for craft, clarity, and taste
• Experience using AI in the creative process

Nice To Have

• Think like a builder, not just a writer
• Care about creating demand, not just content
• Can define and execute ideas from concept through launch
• Push for stronger, more ownable ideas
• Move fast and iterate often
• Lead by example and elevate others

Benefits

• medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
• We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.