Responsibilities

• Write product page descriptions and marketing materials to support new product launches. Write articles for the blog as needed. Support brand campaigns and company initiatives with written content, video scripts, and email copy, and more. Ensure all content is optimized for SEO and adhere to our brand voice.
• Edit blog posts for quality, tone, accuracy, and SEO. Edit newsletters and social posts as needed.
• Make updates to existing blog content and product pages.
• Maintain internal documentation (such as our style guide and brand guidelines), manage our freelancer pool, and help our team stay on top of projects by utilizing tools like Monday and Teams.
• Work cross-functionally with ecommerce, creative, engineering, newsletter, and product teams. Coordinate video and photo shoots with creative teams.

Requirements

• Exceptional writing skills
• Well versed in grammar, AP style, and Chicago Manual Style
• Fitness expertise. This role deals heavily with exercise content and fitness and nutrition products, so you got to be in the know. Certifications like CPT, CSCS, BS in Kinesiology, Precision Nutrition, etc., not required, but a major plus
• The ability to translate technical details and studies into consumer-facing copy is essential
• SEO + AEO knowledge. We’re looking for someone who understands LLMs, EEAT, and creates person-first keyword content
• Experience with project management software, such as Monday, Asana, Notion, or AirTable
• Strong communication skills that keep people informed. You are proactive, collaborative, and practice radical candor
• A growth mindset that is ready to learn, pivot, and grow. We don’t expect you to have all the answers. We want someone passionate about what we do who can take feedback, ask questions, and learn quickly
• Detail-oriented with a commitment to our mission of delivering high-quality, best-in-class content to our consumers
• Bachelor's degree (B. A.) from a four-year college or university, ideally in Journalism, Marketing, or Communications; or 3 years of experience as a copywriter
• 5-7 years of experience with copywriting
• Additional fitness knowledge/certifications are strongly preferred

Preferred

• Additional fitness knowledge/certifications are strongly preferred.

Benefits

• 48 hours of sick leave
• 7 paid company holidays
• Eligible to contribute to your 401(k) – No company match
• Full access to employee gym and optional team workouts
• Employee discount on REP equipment and gear
• Daily snacks and drinks provided by REP
• 'Fitness' casual attire
• Company events
• Professional growth and development within the organization
• Work-Life balance