Responsibilities

• Maintain consistency in brand appearance and execution across all consumer touchpoints
• Participate in regular strategy and brand team meetings, contributing creative ideas to improve sales and brand engagement
• Develop and track KPIs for marketing campaigns, analyzing performance and providing actionable insights
• Research innovative ways to increase brand engagement and consumer connection
• Assist in executing 360° marketing programs and in-store point-of-sale (POS) materials for key brands
• Partner with trade marketing team to manage coupon programs and promotional offers
• Collaborate with sales team to support customized programs for chain and on-premise accounts
• Manage e-commerce newsletters and promotional offers to drive online traffic and DTC sales
• Support and manage wine club communications, offers, and member engagement initiatives
• Pull weekly sales, social, and digital reports, analyzing data and providing actionable insights

Requirements

• Bachelor's degree and/or equivalent work experience
• 3-5 years of marketing experience, preferably within the wine industry or CPG sector
• Wine industry or CPG experience strongly preferred
• Advanced proficiency in Microsoft 365, especially PowerPoint, Word, and Excel
• Fluency with marketing platforms including Sprout, Asana, WordPress, and Brandfolder
• Strong analytical skills with ability to interpret data and extract actionable insights
• Excellent copywriting and verbal communication skills
• Proven problem-solving skills with ability to communicate effectively across all organizational levels
• Solid organizational and project management skills with ability to manage competing priorities in a fast-paced environment
• Strong interpersonal skills to maintain relationships with diverse stakeholders (sales teams, agency partners, influencers)