Responsibilities

• Lead the coordination and development of triggered, transactional, and promotional email and SMS campaigns from initial brief through launch.
• Collaborate with cross-functional teams (brand, eCommerce, creative, production, social, legal, and analytics) to communicate campaign plans and ensure all deliverables are aligned and integrated for smooth execution.
• Own project management across all stages of email and SMS creation and deployment, including:
• Managing the email and SMS calendar and ensuring all messages are delivered on schedule.
• Creating creative work orders and keeping projects on track with timelines.
• Partnering with the creative traffic manager to ensure end-to-end execution and completion of all deliverables.
• Guiding marketing operations teams (production and data) by clearly communicating campaign details, segmentation, testing plans, and requirements.
• Conducting QA and testing for all email and SMS campaigns.
• Driving optimization by providing feedback to creative and operations teams, and sharing performance insights with business and strategy stakeholders.
• Reporting on performance, including results from A/B and multivariate testing.
• Identifying process improvements and optimization opportunities to increase efficiency and remove blockers.

Requirements

• Bachelor’s degree or equivalent related work experience.
• 2+ years email marketing experience.
• Understanding of email best practices, metrics and associated KPIs.
• Familiar with dynamic content, segmentation strategy and data connections as it relates to email and SMS marketing.
• Excellent project management, problem solving and organizational skills.
• Strong attention to detail and expertise in managing and prioritizing multiple projects/campaigns in a fast-paced, nimble yet deadline-driven environment.
• Strong communication skills to present ideas clearly and concisely, both in writing and orally.
• Excellent analytical skills; comfortable distilling data into insights/optimization opportunities.

Preferred

Benefits

• This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.