Assoc. Dir., Marketing Comms/Channels

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 2 days ago

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Job Summary

Owns the design and execution of US Market change and communication plans, partnering with Sales, Marketing and HQ functions to drive adoption, alignment and measurable impact.

  • Defines and manages cross-functional plans and a BU-wide RACI for execution
  • Leads strategic and tactical field engagement and change communications
  • Designs measurement strategies to assess adoption, effectiveness and evolution

Job Description

Responsibilities

  • Develop and maintain a deep understanding of US Market and BU priorities through close partnership with Sales, Marketing, Strategy and Commercial Operations, and other HQ based functions.
  • Identify opportunities/events where priorities involve and/or impact the customer-facing teams and manage/effectuate communications and related activities. Examples include but are not limited to product launches, national sales meetings, organizational changes, capability deployments, business events.
  • Lead the development of both strategic and tactical plans to engage the field and disseminate necessary information in a timely and effective way.
  • Define and manage cross-functional teams to execute the communication and change management plan, including, but not limited to, stakeholders from Sales, Marketing, Field Operations, IT, Communications, Meeting Planning, Learning & Development, Legal, and Compliance.
  • Define and manage a cross-functional RACI within the BU for plan execution.
  • Partnership with Learning & Development and other HQ functions to implement solutions to drive adoption of change.
  • Design and implement measurement strategies to understand effectiveness, adoption and enable constant evolution.
  • Install and facilitate governance across the USM with regards to the field, with focus on ensuring Marketing and Sales leadership are aligned on strategy, execution and scope (e.g., “Gate-Keeper”).
  • Partner with peer Communication Strategy Leads to support demand across business lines, gaining broad BU engagement and experience.

Requirements

  • Required: BA/BS in Business, Communications, Engineering, Sciences, or Arts
  • Minimum 5 years of experience in Sales, Sales Operations, Change Management, Marketing, or Marketing Operational Support functions.
  • Preferred: MA/MS/MBA
  • Excellent interpersonal, written and verbal communication as well as strong presentation skills and an ability to build relationships with stakeholders, understand business strategy and lead cross-functional teams to achieve business goals .
  • Demonstrated project management skills.
  • Knowledge of the promotional review process
  • Demonstrated strategic/critical thinking, passionate, self-motivated, engaging and personable.
  • Ability to work effectively cross-functionally in an ambiguous environment.
  • Strong collaboration, independent resourcefulness, project management and organizational skills.
  • Ability to thrive in a fast-paced environment.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~44.5K

Marketing Team

Marketing Team Size
1,820 (4% of company)
Median Career Experience
18 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
22

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