Assistant, Public Relations & Events

New York City, NY (On-site)

$50K/yr – $55K/yrEntry Level1+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the PR and events backbone for VIPs and influencers, driving placements and on-brand coverage while coordinating samples, fittings, and live events.

  • VIP & Influencer Relations: Outreach, sample coordination, and editorial opportunities with tracking.
  • Event & Activation Support: Planning and executing fittings, showroom visits, and on-site coverage at key events.
  • Coverage & Collaboration: Monitor placements and compile regular, leadership-ready PR reports with cross-team coordination.

Job Description

Responsibilities - Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team. - Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities. - Support VIP fittings and assist during key brand events, including New York Fashion Week, retail activations, ambassador campaigns, and content shoots. - Maintain accurate records of VIP placements, editorial features, and earned media coverage. - Monitor incoming requests and help coordinate communication with internal partners to ensure timely responses. - Assist with maintaining contact lists and updating media databases. - Support seasonal and timely pitching initiatives by preparing materials and coordinating sample requests. - Assist with showroom appointments, press previews, and editorial meetings, including scheduling and guest list management. - Coordinate the distribution of high-resolution imagery, product information, credits, and press materials. - Track editorial placements and compile regular coverage reports for internal distribution. - Help organize press kits, lookbooks, and seasonal marketing materials. - Assist with planning and execution of brand events, retail activations, and PR initiatives. - Coordinate event logistics, including guest RSVPs, supplies, vendor communication, and on-site support. - Help maintain event timelines, budgets, and planning documents within internal systems. - Support VIP dressing coordination before and during events as needed. - Partner with Retail, Wholesale, Atelier Direct, Design, Social, and Content teams to support ongoing PR initiatives. - Assist with preparing presentation materials, strategy decks, event recaps, and reporting. - Coordinate image requests and content approvals with internal creative teams. - Track invoices, expenses, and purchase requests to ensure timely processing. - Manage daily sample trafficking, including outbound shipments, returns, confirmations, and inventory updates. - Monitor and distribute press coverage, VIP placements, influencer mentions, and earned social media coverage. - Research industry news, trends, and competitor activity for internal reporting. - Assist with maintaining PR calendars, media lists, and departmental files. - Support onboarding and coordination of interns when applicable. - Build proficiency across internal systems, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, and Concur. Requirements - Bachelor\'s degree required. - Internship or up to 1 year of experience in Public Relations, Marketing, Communications, Fashion, or a related field preferred. Nice_to_have - Previous internship experience within fashion, luxury, retail, or agency environments is a plus. - Strong interest in fashion, luxury, media, and cultural trends. Benefits - compensation - Listed_salary: USD 50000-55000 YEAR - The base salary range for this position is $50,000 – $55,000. Base pay offered may vary depending on skills, experience, and location. how_to_apply - about_company - Industry: Information Technology & Services other -

Headcount Trend

Current headcount: ~316

Marketing Team

Marketing Team Size
5 (2% of company)
Marketing Roles Posted (Last 30 Days)
1