Responsibilities

• Assist in Managing Strategic Planning
• Help to support the planning, implementation, execution and reporting of media campaigns across paid media channels and across the full funnel
• Work closely with marketing teams to ensure comprehensive briefing of brand short-term and long-term goals
• Develop deep knowledge of brands to become expert on the business
• Help to manage agency relationship to help deliver annual channel mix recommendation and quarterly tactical plans
• Help to manage the agency planning and HOK social and search teams, as well as corporate programmatic teams, on all brand go to market strategies
• Collaborate with data and CRM partners to leverage 1P data for more efficient consumer targeting
• Coordinate affiliate marketing campaigns with strategic partners, working closely with D2C teams on updating campaigns with weekly promos
• Help to form strategic partnerships with publishers and other media partners to keep tabs on new opportunities
• Be vigilant with auditing creative assets before going into market, working closely with corporate teams on best practices, and all cross functional teams on timely delivery of assets built to spec

Requirements

• Bachelor of Arts or Science in related field
• 2 years of relevant industry experience
• Proficient in website analytics tools (e.g. Google Analytics)
• Proficient in search marketing tools (e.g. Adthena)
• Proficient in search ads managers (e.g. SA360, Google Adwords, Bing Ads)
• Proficient in social media business managers (e.g. Facebook/Instagram, TikTok, Reddit, Pinterest)
• Proficient in Microsoft tools (e.g. Excel, PowerPoint)
• Learner in AI tools (e.g. L’Oréal GPT, Pencil, CreAITech)

Preferred

• Google Adwords certification
• DV360 certification
• Brand, retailer, or digital agency experience a plus
• Beauty industry experience a plus

Benefits

• As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.