Assistant Director, Marketing Programs (Culinary)

Los Angeles, CA (Hybrid)

$88K/yr – $106K/yrSenior Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive cross-functional, end-to-end strategy and execution for LA’s Dine LA and tentpole programs to boost the city’s culinary reputation and visitation.

  • Must-have: 3-5 years of experience
  • Standout: cross-functional leadership across Brand, PR, Digital, and agencies
  • Primary ownership of Dine LA Restaurant Week and related initiatives

Job Description

Responsibilities

Lead end-to-end strategy and integrated execution across priority destination pillars — currently anchored in Los Angeles Tourism’s Culinary platform and signature initiatives such as Dine LA Restaurant Week — with scope designed to expand as additional pillars evolve. This includes ownership of Dine LA Restaurant Week and other tentpole initiatives that elevate Los Angeles’ global food reputation and drive measurable visitation. Responsibilities include defining campaign scope, building detailed workbacks, managing budgets, and overseeing post-campaign analysis across paid, owned, earned, and partner channels.

  • Participate in committees and task force groups
  • Work in CRM and other enterprise-wide software programs

Requirements

  • 3-5 years of experience.
  • High school diploma or equivalent.
  • Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
  • Strong project management skills.
  • Team focused and collaborative working style.
  • Experience in developing and managing projects from planning through execution.
  • Must be proficient in MS Office (Word, Excel, PowerPoint).
  • Excellent verbal, written, and interpersonal communication skills.
  • Dependable, great attitude, highly motivated and a team player.
  • Possess strong organizational skills and attention to detail.
  • Ability to multi-task and meet multiple deadlines.
  • Ability to communicate effectively across various departments.
  • Ability to work in a changing environment.

Preferred

  • Bachelor’s degree preferred.

Benefits

  • Hybrid work environment
  • Remote Monday and Friday
  • DTLA Office Tuesday through Thursday
  • Company paid parking in DTLA
  • Early Friday’s – our office closes every Friday at 2:30 pm
  • Work remotely week of Thanksgiving
  • Holiday Office Closure (December 24th – January 1st)
  • 15 Paid Company Holidays
  • Paid Vacation Time
  • Paid Sick Time
Los Angeles Tourism & Convention Board logo

Los Angeles Tourism & Convention Board

2.9 Glassdoor

With a mission to improve the quality of life for all Angelenos through the economic and community benefits of Tourism, Los Angeles Tourism & Convention Board (LA Tourism) proudly represents over 1,000 local businesses across the region's travel & tourism community.As one of the world's most diverse and inclusive destinations where #EveryoneIsWelcome, Angelenos hail from 140 countries and speak over 220 different languages.Our diversity is our greatest strength, infusing every aspect of our community for residents and visitors alike. From innovative, eclectic culinary offerings, to our vibrant arts & cultural community, world-class sporting & entertainment events, iconic theme parks & attractions, a global fashion scene, and unbeatable year-round weather, LA offers something for everyone.So whether you're planning your next get-away or a professional meeting or event, our team is here to help you make the most of your time in our City of Angels!

Founded in 1977
Los Angeles, California, USA
146 employees (31 in marketing)
38% recommend to a friend

Traffic Signals

Monthly Visitors
680K
Monthly Google Ads Budget
$171.1K
Traffic Source Mix
Search
63.5%
Direct
28.7%
Referral
5.4%
Social
1.6%
Paid
0.7%

Headcount Trend

Current headcount: ~146

Marketing Team

Marketing Team Size
26 (18% of company)

Recent News