Responsibilities

• Marketing & Fan Engagement: Executes comprehensive marketing, fan engagement, and outreach strategies designed to increase attendance, ticket revenue, brand awareness, and overall game-day atmosphere across assigned intercollegiate athletic programs sponsored by the University. Executes promotional planning, student engagement initiatives, campus employee outreach, alumni and community engagement efforts, and in-venue entertainment while executing targeted campaigns for key audiences. Utilizes analytics, attendance trends, consumer insights, and market research to evaluate effectiveness, enhance the fan experience, and drive measurable growth across the athletics department.
• Event Operations: Directs marketing and game presentation operations for assigned athletic programs’ home events and special events, including promotional execution, scripts, public address coordination, in-game entertainment, partnership fulfillment, fan engagement activations, and oversight of game-day infrastructure and production elements. Oversees game presentation efforts designed to elevate the fan experience through coordinated audio, video, lighting, promotional, and entertainment elements. Works collaboratively with internal and external stakeholders to deliver an organized, high-quality, and engaging experience for students, campus employees, alumni, donors, and community members.
• Ticketing & Revenue Generation: Executes ticket sales and attendance growth initiatives related to standard seating inventory, including reserved seating and general admission ticket products across assigned athletic programs. Implements season ticket, group ticket, single-game, and promotional ticket campaigns through coordinated marketing, advertising, digital, and fan engagement efforts. Utilizes ticketing technologies, sales data, and fan behavior insights to support campaign optimization, customer retention, and attendance growth.
• Brand Management: Executes creative and branding initiatives for assigned athletic programs, including graphic design, photography, video production, social media content, digital advertising, print collateral, and in-venue assets. Collaborates with Communications, University stakeholders, and external partners to ensure consistent messaging, timely execution, and a cohesive brand identity across all fan-facing and promotional platforms.
• Leadership & Staff Management: Provides leadership and direct supervision for full-time staff, part-time staff, student employees, and interns within marketing and ticketing, including responsibilities for hiring, onboarding, training, and performance management. Establishes priorities, assigns work, and fosters a collaborative, innovative, and high-performing work environment that supports operational success while supporting departmental goals, brand standards, and service expectations. Works closely with coaches, sport administrators, campus partners, and external stakeholders to support the overall success, visibility, and growth of the department.