Responsibilities

• Leads the planning and execution of digital content strategies to support fan engagement, brand storytelling, and revenue objectives.
• Directs social media strategy and guides development of emerging digital platforms.
• Ensures alignment between digital initiatives and broader marketing goals through collaboration with Creative Content, Marketing, Digital Marketing, and Communications teams.
• Analyzes digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.
• Provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice and storytelling across digital channels.
• Oversees the Athletics Digital Media student intern program, offering mentorship and hands-on experiences that support daily content needs.
• Demonstrates innovation, strategic thinking, and a data-informed approach to enhance the department’s digital footprint.

Requirements

• Bachelor's degree or equivalent experience.
• 2 years of relevant experience required.
• 2-4 years of relevant experience preferred.
• Two to four years of progressive full-time experience in digital media, social media strategy, content planning, audience engagement, or related area.
• Demonstrated experience developing and executing digital content strategies across multiple social platforms, with strong written and verbal communication, organizational, and analytical skills.
• Proven ability to manage multiple projects in a fast-paced environment and collaborate with creative, communications, and marketing teams.
• Availability and willingness to work nights, weekends, and holidays as needed for athletics events and departmental priorities.

Preferred

• Master’s degree in a related field.
• Experience in collegiate athletics, higher education, sports, entertainment, or fast-paced fan-facing environments.
• Familiarity with social media analytics platforms, content management tools, short-form video workflows, and emerging digital platforms.
• Experience overseeing student staff, interns, or part-time contributors.