Asset & Wealth Management, Product Marketing Manager: US Third Party Wealth, Vice President at Goldman Sachs | Chicago, IL | $110K/yr – $230K/yr

Goldman Sachs

Asset & Wealth Management, Product Marketing Manager: US Third Party Wealth, Vice President

Chicago, IL (On-site)

$110K/yr – $230K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive the asset management marketing agenda by coordinating channel partnerships, GTM launches, and partner-centric content and events to deliver measurable awareness, leads, and brand value.

Growth and Partnerships: Align with distribution, third-party wealth partners, and EO/marketing teams to execute integrated campaigns and partnerships that reach models and SMAs audiences.
Content and launches: Lead GTM plans for product launches and campaigns across digital, media, and in-person channels with measurable lead generation.
Measurement and collaboration: Own end-to-end measurement with TPW leads and maintain strong cross-organization relationships to optimize marketing impact.

Job Description

Channel marketing implementation: Partner with Solutions distribution team and marketing leads to help develop and implement an integrated marketing strategy that delivers awareness, messaging, and resources to the appropriate third-party wealth audiences.
Product launches and campaign initiatives: Develop and execute thoughtful and comprehensive go-to-market plans for product launches in partnership with key stakeholders. Develop and execute impactful campaigns and initiatives to drive quantifiable lead generation leveraging a range of digital, media and in-person channels.
Content: Partner with content and product marketing teams, to deliver a comprehensive suite of US third party wealth marketing materials supporting models and SMAs. Liaison between distribution and content team to help lead the generation of editorial ideas, and thought leadership, and amplify through social media and am.gs.com.
Brand narrative: Ensure the Asset Management value proposition and any of the associated third-party partners’ value proposition are infused through all related marketing activities in the US.
Partnership marketing: Partner with third party wealth National Accounts business leaders to support partner firm needs and initiatives for models and SMA distribution.
Events and sponsorships: Partner with business leads and functional leads within marketing and distribution on sponsorship strategy, in-field initiatives, and seamless execution of events.
Measurement and reporting: Partner with TPW leads to ensure end-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize.
Partnership and collaboration: Develop and maintain strong relationships with other AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization.

8+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
In-depth knowledge of the asset management industry : partner firms, clients, products, regulations, competitors – and direct experience with marketing of models and SMAs
Well-developed strategic thinking with commercial awareness and business acumen
Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
Solid experience in product and digital marketing, with working knowledge of martech within B2B environments, lead generation, and analytics in order to partner with subject matter experts
Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
Bachelor’s Degree (BA/BS); MBA and/or CFA preferred

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .

The expected base salary for this Chicago, Illinois, United States-based position is $110000-$230000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Goldman Sachs

3.9 Glassdoor

We aspire to be the world’s most exceptional financial institution, united by our shared values of partnership, client service, integrity, and excellence. Operating at the center of capital markets, we act as one firm, mobilizing our people, capital, and ideas to deliver superior results across our clients’ most complex challenges.For 156 years, Goldman Sachs has delivered world-class execution on a global scale across our leading Global Banking & Markets and Asset & Wealth Management businesses. Apprenticeship is central to our culture, with hands-on coaching and access to leaders who bring decades of experience and expertise. With office locations around the world, we offer a broad range of career opportunities to those who insist on excellence and thrive on performance.Find our Social Media Disclosures here: gs.com/social-media-disclosures

Founded in 1986

New York, New York, USA

67K employees (1,215 in marketing)

www.goldmansachs.com

69% recommend to a friend

62% CEO approval