Responsibilities

• Marketing implementation: Assist in development and execution of strategic marketing plans to build awareness and affinity for AM's investment capabilities, specifically model portfolios.
• Product narrative: Ensure value propositions and messaging pillars are infused through all product marketing assets.
• Launches and campaigns: Assist in development and implementation of marketing plans around new product/fund launches, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns, leveraging a range of channels (e.g., digital, media and in-person) and tactics to drive lead generation and client retention.
• Develop Marketing Materials and Content: Create and develop product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's content and design teams.
• Product content and calendar: Partner with content team to deliver a content calendar which fully supports the models marketing strategy, including the generation of editorial ideas, and content creation as well as continual improvement across marketing and sales collaterals, social media and am.gs.com.
• Measurement and reporting: End-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear MROI and taking active steps to adjust marketing approach as necessary to optimize impact.
• Regulatory compliance and risk management: Ensure compliance with all regulations and industry standards with all marketing materials. Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team connectivity: Take an active leadership role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
• Cross-functional partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.