Responsibilities

• Marketing implementation: Execute strategic marketing plans to build awareness and affinity for AM's investment capabilities.
• Product narrative: Ensure value propositions and messaging pillars are infused through all product marketing assets.
• Launches and campaigns: Develop and implement marketing plans around new product/fund launches, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns, leveraging a range of channels and tactics to maximize effectiveness.
• Collateral: Create and develop product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's design team.
• Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.
• Measurement and reporting: Collaborate with Marketing Technology team to synthesize end-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact.
• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team connectivity: Take an active role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success.
• Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.

Requirements

• 5+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• Strong knowledge of the asset management industry: clients, products, regulations, competitors
• Experience of working with and delivering data heavy collateral either in a marketing or sales function to a regular update cycle
• A strong understanding of all marketing media including digital, social and print collateral
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Effective time management: Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards and managing multiple priorities at once
• Bachelor's Degree (BA/BS)

Preferred

• Bachelor's Degree (BA/BS)

Benefits

• Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .