Responsibilities

• As the Area Community Director for the US region, you lead the development and execution of Arc’teryx’s regional community experience model in the US, with a primary focus on scaling Academy Light and other localized, high-impact formats across the United States.
• You oversee and lead two high performing regional teams (US West and US East), ensuring a consistent, high-quality approach to community experiences while enabling regional nuance.
• Reporting to the Senior Director, Brand Community - NAM, you will shape national direction, drive expansion strategies, and ensure measurable impact across all programs.
• Academy Light & Regional Experience Strategy - Defining and leading the U.S. strategy for Academy Light, establishing it as a scalable, repeatable model across priority markets
• Working with the US West and US East community teams to set the community direction for the U.S., ensuring alignment to the NAM strategy while enabling regional relevance
• Identifying priority and emerging markets, and developing multi-year regional experience and expansion roadmaps
• Partnering with NAM Community and Experience leadership team to integrate regional experiences into the broader Academy and Brand Community ecosystem
• Market Readiness & Expansion - Developing marketing briefs to support entry into new markets, including sequencing of Academy Light, partnerships, and retail integration
• Partnering with Retail Area Directors and Real Estate teams to align community strategy with store expansion plans
• Building a scalable playbook to successfully launch and grow community presence in new regions

Requirements

• Bachelor’s degree or post secondary education in a related field
• 10+ years of experience in experiential marketing, community programming, or brand marketing
• Strong track record of leading multi-market programs and teams
• Experience in market expansion, go-to-market strategy, or retail/community integration
• Excellent communication and interpersonal skills with the ability to influence without direct control
• Agile in approach to adapt to ever changing evolution of our business needs
• Strong organizational skills and efficiency in order to meet deadlines and manage multiple priorities
• Demonstrated success working cross-functionally with retail, wholesale, and brand teams
• Experienced people leader, with the ability to manage and inspire distributed teams
• Strategic and operational, able to move between vision-setting and execution
• Experienced in budget ownership, KPI tracking, and ROI analysis
• Understand the U.S. outdoor and community landscape
• Passionate about the outdoors, education, and community building

Benefits

• Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, and a 24/7 Employee Assistance Program (EAP).
• Financial wellbeing - Immediately vested 401(k) retirement savings plan matching, eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
• Time & Flexibility - Paid time off and No Wasted Day program (dedicated paid days to get outside & explore).
• Family support - Parental leave for birthing and on-birthing parents, including an option to ease the transition back to work.
• Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).