Responsibilities

• Define and drive APAC go-to-market strategies for TikTok’s performance advertising products, grounded in market, advertiser, agency, and business insights.
• Serve as a trusted product partner to a small portfolio of priority agencies, providing regular business reviews, strategic product sharing, data analysis, performance diagnostics, and product troubleshooting.
• Partner with Sales and Agency teams to identify product adoption, advertiser growth, and revenue opportunities within priority agency accounts.
• Build scalable enablement programs for the wider agency ecosystem, including straight-to-agency webinars, events, newsletters, product education, and activation playbooks.
• Deliver scaled Sales enablement through product training, launch updates, pitch materials, best practices, and structured troubleshooting guidance.
• Represent the voice of APAC agencies and advertisers, translating market pain points and product gaps into actionable recommendations for global Product teams.
• Monitor product adoption and commercial performance, and build scalable processes, tools, and automation to improve execution and operational efficiency.
• Lead end-to-end product launches and adoption programs in partnership with Sales, Marketing, Marketing Science, Product Operations, and Product Management.

Requirements

• Strong background in performance advertising or paid media, preferably within or working closely with media agencies.
• Minimum 3 years of experience in product marketing, product management, paid media, advertising, consulting, or operations and experience driving end-to-end go-to-market strategies and product adoption for advertising solutions.
• Experience providing consultative product, data, or performance support to agencies or strategic clients.
• Strong analytical and problem-solving skills, with experience translating data and customer insights into business and product recommendations.
• Experience developing and delivering product training, webinars, playbooks, or other scaled enablement programs.
• A quick learner with critical and innovative thinking, able to thrive in ambiguity and adapt to change.
• Excellent communication, presentation, and analytical skills in global & diverse stakeholder environments. Proficiency in English and Korean is a must in order to communicate with the global product team and local sales team.

Preferred

• Experience working in a media agency, ad-tech platform, digital advertising platform, or performance marketing organization.
• A commercial mindset with a track record of driving product adoption, advertiser growth, or revenue outcomes.
• Strong understanding of agency operating models, media buying workflows, campaign optimization, and performance measurement.