Responsibilities

• Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of digital media campaigns
• Assist with optimizing, implementing, and analyzing paid search and social marketing activities
• Support execution of customer, media, brand, and market research that produce unique insights and opportunities
• Monitor and maintain campaign budgets, pacing, and bid adjustments
• Partner with team management in driving strategic search and social expertise within the team
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams and client groups
• Timely delivery of all work
• Stay informed on paid search and paid social industry trends, new tools, and ad formats

Requirements

• 1+ year of experience in paid search and/or paid social campaign development/management/optimization with the use of leading search platforms (e.g. Google Ads, Amazon Ads, etc.), and social media platforms (e.g. Facebook and Twitter Ads platforms, or 3rd Party API technology)
• Strong analytical thinking and mathematical skills and an ability to manage data
• Understanding of Search PPC and digital display advertising
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.