Responsibilities

• As the Analyst, Paid Social, you will be the day to day manager of social media efforts for a client’s brands.
• Responsibilities include executing social media strategies, social listening, paid social advertising, reporting, and analysis.
• You will work alongside partner agencies and internal teams to ensure social efforts are completely integrated with your client’s marketing efforts.
• Develop and execute social media strategies for client’s brands
• Use existing/strong experience in paid social to activate programs across networks such as Facebook, Twitter, Instagram, etc.
• Showcase a deep understanding of the client’s brands and disease states, and determine how social media can provide a benefit to their audiences (HCP and DTC)
• Work alongside analytics team to determine measurement plans
• Leverage and manage social listening tools/projects to develop strategies and analyze competition and audience segments
• Maintain content calendar, outlining promotional efforts across all social channels
• Work alongside senior team members to educate clients and legal teams on social media
• Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
• Help lead thought leadership efforts related to social media on behalf of CMI

Requirements

• 1-3 years of experience in paid social, media, or marketing agency
• Experience with paid social media efforts across major platforms (Facebook, Twitter, Instagram, etc.)
• Working knowledge of Social Listening tools and data mining is a plus
• Agency and Healthcare/Pharmaceutical background a plus
• Bachelor’s Degree or equivalent, preferably in marketing, business or any quantitative or analytical related field
• A good sense of humor, team player, and an all-around kind person is a big plus!

Preferred

• Agency and Healthcare/Pharmaceutical background a plus
• Working knowledge of Social Listening tools and data mining is a plus
• A good sense of humor, team player, and an all-around kind person is a big plus!

Benefits

• We offer a competitive benefits package, please visit WPP Benefits for more details.