Analyst, Email Marketing

Reynoldsburg, OH (Hybrid)

$68K/yr – $89K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive operational excellence in Email Operations with daily deployment, QA, and cross-team collaboration.

  • Own daily email deployment, QA, and activation across campaigns.
  • Must-have: 1–3 years in consumer marketing with email/HTML basics.
  • Standout: Strong cross-functional collaboration with Planning, Data, and Production teams and coordination with India teams.

Job Description

Responsibilities

  • Serves as the Email Operations lead for daily email campaign execution,
  • Performing quality assurance testing
  • Addressing all partner feedback
  • Coordinating audience updates with campaign operations team
  • Troubleshooting issues, inclusive of platform issues and experience discrepancies
  • Finalizing and activating all campaigns
  • Validating live seed deployments, and actioning on urgent changes
  • Maintains close partnerships with the Email Planning, Strategy, and Data teams to execute all campaigns, hitting the intended strategy and results
  • Constantly communicates with the Email Operations team in India to coordinate workstreams and transfer knowledge
  • Provides detailed direction to the Production team in India to ensure flawless assembly of individual content assets

Requirements

  • Bachelor's degree in Marketing or relevant field
  • 1-3 years in progressive consumer marketing positions with a proven track record in development
  • Ability to work in office three days a week in the Columbus Market
  • Ability to be on-call evenings and weekends
  • Available to work during peak-Holiday season
  • Basic HTML knowledge
  • Firm understanding of email marketing landscape and how email fits into the customer journey
  • Proficient with Windows-based PC environment (Excel, Word, PPT, and TEAMS)
  • Excellent organizational and planning skills
  • Exceptional written and oral communication skills

Preferred

  • Salesforce Marketing Cloud
  • Movable Ink
  • JIRA Project Manager
  • Ampscript
  • CSS

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021
Columbus, Ohio, USA
29K employees (2,003 in marketing)

Traffic Signals

Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%

Headcount Trend

Current headcount: ~28.7K

Marketing Team

Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Post IPO Equity, 7 months ago