Responsibilities

• Develop and execute Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to maximize sales and visibility.
• Conduct thorough keyword research to identify high-performing keywords relevant to our products. Continuously optimize keyword selection to enhance campaign performance.
• Monitor and adjust keyword bids to achieve target ROAS while staying within budget constraints.
• Create and optimize ad copy and imagery to increase click-through rates (CTR) and conversion rates.
• Keep an eye on competitor activities and adjust strategies accordingly to maintain a competitive edge.
• Effectively manage campaign budgets and allocation to ensure optimal performance and ROI.
• Implement strategies to improve product rankings on Amazon by optimizing product listings, improving reviews, and other relevant tactics.
• Regularly analyze campaign performance metrics, such as ACOS, CTR, and conversion rates, and use data-driven insights to refine strategies.
• Conduct A/B testing and experiment with various ad formats and targeting options to identify what works best for different products.
• Stay up to date with Amazon's advertising policies and best practices to ensure compliance and maximize results.

Requirements

• Proven experience managing Amazon PPC campaigns for USA-based brands
• Strong understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display
• Proficiency in keyword research tools and PPC optimization techniques
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Excellent communication skills and the ability to collaborate with cross-functional teams
• Familiarity with e-commerce and marketplace dynamics
• Amazon Advertising certification (preferred but not required)