AI Search Strategist

Fort Lauderdale, FL (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive AI-friendly SEO to improve product discovery and AI search visibility.

  • Must-have: Strong technical SEO and schema/JSON-LD experience.
  • Standout: Familiarity with AI-powered search platforms and entity optimization.

Job Description

Responsibilities

  • Develop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences
  • Optimize website content and structure for AI-readability, semantic search, and conversational search queries
  • Improve AI discoverability through internal linking, topical authority, and entity optimization
  • Monitor AI search trends, LLM search behavior, and emerging AI retrieval technologies
  • Help increase brand citations and product visibility in AI-generated answers and AI search results
  • Lead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages
  • Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension
  • Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility
  • Partner with developers to implement technical SEO enhancements and AI-readiness improvements
  • Identify opportunities to improve semantic page structure and AI retrieval performance

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field
  • Experience in:
  • SEO
  • Technical SEO
  • Digital marketing
  • Organic search optimization
  • Content strategy
  • AI search optimization
  • Strong understanding of:
  • technical SEO fundamentals
  • crawlability and indexing
  • semantic search
  • internal linking

Nice to Have

  • Experience with e-commerce SEO and product discoverability
  • Understanding of entity optimization, knowledge graphs, and AI-readable content structures
  • Experience optimizing content for conversational search and AI-generated answers
  • Familiarity with semantic search optimization and AI search behavior
  • SEO, analytics, or AI-related certifications preferred

Benefits

  • Medical, Dental & Vision Coverage
  • 401(k) with Company Match
  • Paid Time Off & Holiday Pay
  • Company-Paid Short & Long-Term Disability + Life Insurance
  • Employee Assistance Program (EAP)
  • Employee Discounts & Referral Bonuses
  • Volunteer Time Off
Uniform Advantage (UA Brands) logo

Uniform Advantage (UA Brands)

UA\Uniform Advantage Brands sees incredible opportunities to impact society through our business. We can positively affect the environment, foster inclusion and diversity, and feed positive cultural health movements all through uniforms. By thinking of how they are made, how they are acquired, how they are discussed and of course what they look like, we can move the industry, culture, and the healthcare profession forward. With our Mission of Brilliant Design for All, we are reinventing the way Healthcare gets dressed. UA has Uniforms that don't Conform.Exceeding customer expectations: For the past quarter-century, our name has been synonymous with fashion-forward specialty apparel at great values; long-lasting product performance and above all, strong customer satisfaction. We treat customers warmly, respectfully and fairly...always striving to surpass their expectations.We’ve grown from a single South Florida uniform store in 1985 to 26 locations across the U.S.; multiple e-commerce website and catalog operations; and hundreds of employees strong.It’s all thanks to our talented team members, who include: >Our personable, knowledgeable retail store team that brings the UA Brands shopping experience to life for hundreds of thousands of customers working in vital industries like healthcare and food service.>Our efficient, hard-working distribution team, based in Lithia Springs, Georgia, that makes sure the right products are picked, carefully packed and shipped to thousands of customers quickly and efficiently.>Our corporate team that supports us with design, manufacturing, inventory management, sales, technology, human resources, marketing, customer service and financial expertise to keep us running smoothly and successfully.

Founded in 1985
Fort Lauderdale, Florida, USA
521 employees (90 in marketing)

Traffic Signals

Monthly Visitors
4K
Traffic Source Mix
Search
42.1%
Direct
36.6%
Referral
7.6%
Social
12.2%
Paid
1.4%

Headcount Trend

Current headcount: ~522

Marketing Team

Marketing Team Size
44 (8% of company)