Enthuse-Marketing

Advocacy Lead- Washington, DC

District of Columbia, USA (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the on‑the‑ground education and advocacy program for a spirits portfolio, turning bartender networks and trade events into category growth and measurable portfolio perception shifts.

  • Education & Advocacy: Build relationships with bartenders, bar teams, distributors, and influencers to raise portfolio profile.
  • Program Delivery: Lead staff trainings, trade seminars, and distributor sessions to improve category understanding and premiumization.
  • Insights & Agency Alignment: Gather market feedback, manage agency initiatives, and translate learnings into actionable, business-facing moves.

Job Description

Responsibilities

  • Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
  • Trade Advocacy & Relationship Building.
  • Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
  • Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
  • Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
  • Category and Customer Education
  • Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
  • Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
  • Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
  • Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.

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