Advocacy Lead- Washington, DC at Enthuse-Marketing | District of Columbia, USA | $105K/yr – $120K/yr

Advocacy Lead- Washington, DC

District of Columbia, USA (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the on‑the‑ground education and advocacy program for a spirits portfolio, turning bartender networks and trade events into category growth and measurable portfolio perception shifts.

Education & Advocacy: Build relationships with bartenders, bar teams, distributors, and influencers to raise portfolio profile.
Program Delivery: Lead staff trainings, trade seminars, and distributor sessions to improve category understanding and premiumization.
Insights & Agency Alignment: Gather market feedback, manage agency initiatives, and translate learnings into actionable, business-facing moves.

Job Description

Responsibilities

Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
Trade Advocacy & Relationship Building.
Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
Category and Customer Education
Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.