Responsibilities

• Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
• Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
• Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
• Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
• Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
• Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
• Conduct market intelligence gathering from customers, bartenders, distributors, and industry stakeholders.
• Complete accurate and timely management of agency initiatives including budget and expense management, all reporting responsibilities, tracking and management of performance data using agency-appointed platforms.
• Serve as key liaison for portfolio, distributor, trade and customers within a designated market.
• Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation.

Requirements

• 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
• Strong understanding of spirits categories, cocktail culture, and hospitality operations.
• Existing network within the bartending and beverage community preferred.
• Exceptional presentation, communication, and relationship-building skills.
• Experience delivering educational programming and trade-facing events.
• Commercial acumen and ability to connect advocacy efforts to business outcomes.
• Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.

Preferred

• Bilingual (English and Spanish-speaking) a plus.
• Experience with data-driven decision making.