Advisor, Demand Generation (P3) at Save the Children US | Fairfield, CT

Save the Children US

Advisor, Demand Generation (P3)

Fairfield, CT (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive acquisition program strategy and management to grow donor acquisition and optimize lead quality across channels.

Own lead generation programs, onboarding, and optimization for established sources.
Must-have: data-driven performance analysis, KPI reporting, and testing with CRO collaboration.
Standout: collaboration with influencer/celebrity and third-party platforms to feed acquisition and activation.

Job Description

Responsibilities

Acquisition Program Strategy & Management (60%):
Subject Matter Expertise: Leverage market and industry trends, donor research, and audience insights to inform lead generation and acquisition approaches that attract high potential supporters
Collaboration with Stakeholders: Partner with the Senior Managing Director and internal stakeholders to plan and execute approved lead generation and audience acquisition programs, contributing insights and recommendations that inform annual growth planning
Efficiency Optimization: Manage onboarding, performance, and optimization for established acquisition sources, ensuring lead quality and readiness for downstream activation
Acquisition Source Management: Manage onboarding, performance, and optimization for established acquisition sources, including 3 rd party platforms and acquisition campaigns
Third-Party Platforms: Collaborate with Marketing & Growth colleagues to optimize impact of supporters generated through third-party digital platforms, such as peer-to-peer and workplace giving donors
Lead Conversion Strategy: Collaborate with Supporter Development and channel owners to create lead conversion strategies that nurture prospects into committed supporters. This may include developing seamless and engaging supporter experiences across email, SMS, and other channels
Influencer and Celebrity Collaboration: Partner with internal teams, including Talent & Influencer leads, to activate influencer and celebrity driven audiences once they enter a fundraising context, ensuring these sources are integrated into MMF acquisition and activation pathways
Analysis & Evaluation – 20%:
Campaign Performance Monitoring: Monitor the performance and spending of lead generation and acquisition campaigns, identifying areas for optimization

Save the Children US

3.6 Glassdoor

Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Recognized for our commitment to accountability, innovation and collaboration, our work takes us into the heart of communities, where we help children and families help themselves. We work with other organizations, governments, non-profits and a variety of local partners while maintaining our own independence without political agenda or religious orientation.When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs. As quickly and as effectively as Save the Children responds to tsunamis and civil conflict, it works to resolve the ongoing struggles children face every day — poverty, hunger, illiteracy and disease — and replaces them with hope for the future.

Founded in 1932

Fairfield, Connecticut, USA

2.1K employees (88 in marketing)

www.savethechildren.org

72% recommend to a friend

63% CEO approval