Admissions & Marketing Director

Sun City, AZ (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the facility’s growth through strong referral networks and smooth admissions, coordinating bed management, discharge planning, and customer service to drive timely, high-quality resident placements.

  • Relationship- and referral- development: Build and sustain hospital, discharge-planner, and community referrals to feed steady admissions.
  • Admissions & bed decisions: Lead bed availability, admission recommendations with CNO/BOM, and ensure room readiness and transitions from short-term to long-term care.
  • Customer experience and compliance: Model service excellence, track satisfaction, train staff, protect confidentiality, and stay aligned with regulatory requirements.

Job Description

  • Develops and maintains relationships throughout health care industry to promote the facility.
  • Fosters relationships with healthcare system discharge planners; request referrals from the same.
  • Fulfils a proactive, take-charge role in the facility’s stand-up meetings. Communicates weekly with the Chief Executive Officer and other department heads to resolve admission issues, including ongoing meetings with the Chief Nursing Officer (CNO) to discuss clinical service issues.
  • Conducts routine physical environment rounds with the CEO and select department heads (Housekeeping, Facilities, etc.) to evaluate and resolve facility presentation issues.
  • Conducts tours for prospective customers interested in the facility’s skilled nursing care services.
  • Ensures room readiness for new residents.
  • Works with the Social Worker to ensure that internal conversions of patients from short-term rehab to long-term care take place when appropriate. Alerts department heads/facility staff of projected room changes – admissions, discharges, patient transfers – at the daily stand-up meeting.
  • Leads the bed management process. Works with the CNO and the Business Office Manager (BOM) to ensure appropriate and efficient decisions are made regarding prospective admissions. Makes recommendation re: admission decisions to appropriate facility management and communicates these decisions regarding room and bed selection to all relevant parties.
  • Models exemplary customer service to all constituencies at all times. Establishes realistic expectations for service levels with residents, families and referral sources. Responsible for communicating Customer Service Satisfaction Survey results to other staff and developing plans to improve service delivery in specific areas. Trains facility staff on basic customer service and satisfaction principles. Communicates customer objectives and expectations with center department heads and staff. Monitors and evaluates customer satisfaction of various constituents, including new admissions, post-discharges, current residents and families, community sources and inquiries that were unable to admit. Shares results with the management team, QAPI committee, and others as appropriate to develop action plans, as needed.
  • Responds promptly to inquiry calls from hospital discharge planners or Clinical Liaisons, families and other referral sources. Also responsible for taking the initiative to regularly visit the hospitals and other referral sources. Manages the inquiry process in a professional and timely manner, with appropriate follow-up. Conducts daily follow-up on all active and pending inquiries. Manages the admission process by maintaining updated bed availability and facility services information at all times. Trains the back-up team to capably handle an inquiry when he/she is out of the facility. Manages occupancy levels and strives to have census/quality mix consistently at or above budget expectations.
  • Associate’s or Bachelor’s degree in an appropriate field preferred.
  • Two years of equivalent experience in a sales/marketing position or Admissions Coordinator position will be considered in lieu of a degree.
  • Valid driver’s license.
  • Level 1 Fingerprint Clearance Card
  • Six months experience in a long-term care environment preferred.
  • 3-4 years of experience in a sales/marketing position, or with a heavy emphasis on customer service. A background in community involvement is preferred.
  • Expert ability to make sales calls and develop business relationships with referral sources.
  • Expert ability at making effective (persuasive) presentations and public speaking. Demonstrated self-confidence.
  • Expert ability to use the telephone as a sales tool, with an aptitude for translating phone contacts into service provider-customer business relationships.
  • Proficient user knowledge of Windows Office programs (Word, Excel, PowerPoint), and the ability to learn to specialized computer applications that are specific to handling job requirements.
  • Working knowledge (or the ability to learn) of healthcare reimbursement programs (payer sources).
  • Ability to develop professional working relationships and communicate effectively with multiple constituencies – residents, family members, medical community professionals, community opinion leaders, coworkers
  • Ability to plan, organize and prioritize multiple tasks that need to be completed on a daily basis. Excellent organizational skills and documentation orientation.
  • Ability to maintain confidentiality.
  • Ability to work independently. Must be self-motivated and goal oriented.
  • Ability to communicate effectively, both orally and in writing.
  • Ability to work flexible hours, as admission responsibilities may dictate.
  • Ability to maintain regular attendance.
  • Ability to perform the essential job functions of this job, with or without reasonable accommodations.
Boswell Transitional Care of Cascadia logo

Boswell Transitional Care of Cascadia

Boswell Transitional Care of Cascadia is a company based out of 10601 W Santa Fe Dr, Sun City, Arizona, United States.

Sun City, Arizona, USA
10 employees (2 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
32.4%
Direct
41.9%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (20% of company)