Responsibilities

• Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences.
• Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively.
• Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content.
• Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner-enabled solutions.
• Monitor competitive landscapes across RMNs and CTV to inform positioning and differentiation for Roku.
• Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones.
• As the day-to-day point of contact for emerging Commerce Media initiatives, you will own positioning, messaging, and education to help help drive market demand and adoption. Your work will streamline workflows, strengthen partner alignment, and create scalable frameworks that expand Roku’s footprint in an evolving advertising landscape.

Requirements

• 5+ years of experience in ad-tech or product marketing/management with a preferred focus in the Retail Media Network landscape
• Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment
• Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
• Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
• Outstanding organizational, analytical, written, and presentation skills
• Entrepreneurial self-starter who deals well with ambiguity
• Proven track record of influencing without authority
• Passion for measuring results and making tasks simpler for internal stakeholders
• Located in New York, NY
• BA/BS degree required

Preferred

• Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment.

Benefits

• This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.