Ad Operations Specialist

USA (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 4 months ago

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Job Summary

Drive planning, execution, and optimization of digital media campaigns across multiple clients, with budget tracking and data-driven insights to improve results.

  • Own and manage the execution of digital media campaigns across multiple clients.
  • Must-have: Strong analytical skills and budget tracking.

Job Description

Responsibilities

  • Aggregates and visualizes data using reporting tools to derive insights for digital campaign reports
  • Comprehends and implements strategic marketing tactics
  • Consistently provides data analysis and insights to the team to improve campaign results
  • Develops and maintain budget sheets
  • Innovates reporting to consistently improve the deliverable
  • Manages billing and budgeting in STRATA
  • Manages digital media project timelines for set account list
  • Manages multiple projects and clients simultaneously
  • Manages the trafficking, testing and implementation of digital media campaigns.
  • Monitors onsite metrics from campaign traffic in website analysis tools such as Google Analytics

Requirements

  • Bachelor's degree in marketing, advertising, communications or related field
  • 2+ years of digital media or agency experience preferred, but not required (relevant internship and coursework will be considered)
  • Must have strong organizational and quantitative/analytical skills
  • Must have extremely strong attention to detail
  • Must have strong business writing and communication skills
  • Great attitude, desire to learn and ability to work in a team environment
  • Proficiency in Microsoft Office Excel, Word and PPT
  • Experience with Google Ads, Google Analytics, and Google Looker Studio
  • Experience in Meta Ads
  • Google Ads Certifications preferred
  • LinkedIn Ads experience preferred
  • Programmatic media buying experience preferred

Preferred

  • Google Ads Certifications preferred
  • LinkedIn Ads experience preferred
  • Programmatic media buying experience preferred
VI Marketing and Branding logo

VI Marketing and Branding

While we cut our teeth as a media-buying firm in 1989, today VI is a full-service marketing and branding agency. We’re also a tightknit team of unapologetic data devotees, calculated risk-takers, creative problem-solvers and national experts in behavior change marketing. We apply our deep understanding of consumer behavior to every sector we touch — from public health and safety to tech and tacos. That’s why we get game-changing results for our clients. How can we amplify YOUR impact?

Founded in 1989
Oklahoma City, Oklahoma, USA
76 employees

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
29.9%
Direct
46.6%
Referral
6.2%
Social
15.7%
Paid
1.5%

Headcount Trend

Current headcount: ~76

Marketing Team

Median Career Experience
9 years
Median Tenure
4.1 years

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