Responsibilities

• Execute and manage campaigns across HP’s on and off-device media network in collaboration with internal stakeholders
• Translate media plans into accurately configured ad server campaigns across display, native, and video formats
• Extremely detail oriented to ensure accuracy and efficacy of campaign implementation in the ad server
• Apply yield management and best practices to maximize campaign and network performance
• First responder to direct and programmatic campaign troubleshooting before routing for escalation
• Deep understanding of HP products, offerings, and best practices to support campaign strategy
• Hands on experience working with ad servers, such as AdButler and Kevel. And enterprise ad servers, including Google Ad Manager and SpringServe .
• Analyze campaign performance and develop actionable insights
• Recommend optimizations to creative settings, audience targeting, and other tactics to exceed advertiser KPIs
• Utilities analytics and reporting platforms ( e.g. Adobe Analytics , Google Analytics , PowerBI ) to track and validate success metrics for internal and external advertisers

Requirements

• 7 + years in Digital Media, with extensive focus in Ad Operations and Ad Serving ; prior experience in Trading and Media Buying is strongly valued
• Direct-sold and programmatic advertising experience
• Expert knowledge of digital media platforms ( e.g. DSPs, SSPs, ad servers) , industry terminology, and performance metrics ( e.g. viewability , CTR, engagement, ROAS)
• Hands-on experience with open RTB programmatic integrations and advanced programmatic setups , including PMPs and curated deals
• Proficiency with a d t rafficking workflows and reporting/analytics tools
• Problem Solver – ability to diagnose and resolve campaign delivery issues ( e.g. ad serving errors, discrepancies, etc . )
• Understanding of attribution methodologies and measurement limitations across channels & devices
• Familiarity with data privacy, consent frameworks, and compliance ( e.g. GDPR, CCPA, COPPA, consent signals)
• Highly organized and keen attention to detail is a must
• Advanced analytic al skills to deliver reporting insights and draw data-driven conclusions

Preferred

• Experience in supporting enterprise-level accounts ( i.e. Fortune 100 with $MM budgets) is highly preferred
• Media agency experience is a plus
• Understanding of retail media, commerce media, CTV, OTT, and/or native advertising trends

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 13 paid holidays