Ad Operations Coordinator

Detroit, MI (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the campaign execution workflow across tagging, asset verification, and collaboration with vendors to launch and optimize media campaigns.

  • Campaign Operations: Oversee tagging, trafficking, asset collection, proofing, and campaign component setup to ensure accurate launches.
  • Optimization & reporting: Compile data for ongoing optimization and monthly reports, coordinating with vendors and internal teams.
  • Cross-functional execution: Liaise with planners, media managers, and vendors to launch on schedule and troubleshoot issues.

Job Description

Responsibilities

  • Campaign Oversight & Management:
  • Assist media managers with spec collection and campaign kick-off needs
  • Work with media manager and planner on launch strategy
  • QA and troubleshoot campaign launch and delivery issues
  • Work with internal teams and vendors to ensure campaigns launch on time and accurately
  • Ensure campaigns pace appropriately/correctly
  • Assist with ongoing KPI optimization with vendors
  • Own creation and implementation of all tags, trafficking via a third-party ad server
  • Collect and verify all digital assets for campaign execution; proofing digital assets from a technical aspect to ensure assets meet vendor spec requirements
  • Responsible for properly setting up all components of a campaign including but not limited to the use of
  • o proper naming conventions
  • o creative testing and rotation
  • o measurement tools
  • o ad verification pixels
  • Responsible for compiling data needed for ongoing optimizations and monthly reports
  • Aids in vendor communication and meeting collaboration for ongoing industry knowledge

Requirements

  • 0-1 years experience working within analytics, media, or data
  • Detailed-oriented attention to detail
  • Strong Excel skills and numerical ability – you should be able to interpret data and spreadsheets quickly
  • Strong verbal and written communication skills
  • Ability to maintain a positive attitude while working on multiple tasks and projects at once
  • Resourcefulness: strong ability to look for answers and solutions
  • Ability to work under tight deadlines

Preferred

  • Knowledge across digital, traditional, social and B2B channels is preferred.
  • Collaborative team player with a strong work ethic and aptitude for learning more about data-driven marketing.

Benefits

  • MMGY Global provides a comprehensive PTO + benefits package inclusive of a hybrid telework policy.
MMGY Global logo

MMGY Global

3.5 Glassdoor

MMGY Global is the world's leading integrated marketing company specializing in the travel, tourism and hospitality industry representing multiple agency brands with one goal: to inspire people to go places. Our communications practice is composed of multiple best-in-class brands including Travel Intelligence, TCI Research, Grifco, Hills Balfour, Lieb, MMGY, the company's flagship integrated marketing agency, Myriad, NJF, NextFactor, Origin and Wagstaff. Together, we represent more than 600 travel and tourism marketing experts across the globe.

Founded in 1981
Overland Park, Kansas, USA
446 employees (140 in marketing)
49% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
39%
Direct
43%
Referral
9%
Social
7.3%
Paid
1.3%

Headcount Trend

Current headcount: ~446

Marketing Team

Marketing Team Size
105 (24% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
8

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