Responsibilities

• Execute U.S. DTC marketing strategies and campaigns supporting women living with early and metastatic breast cancer.
• Drive the growth and optimization of key consumer engagement channels, including social, digital, and paid media platforms.
• Contribute to creative development and content strategy, helping deliver distinctive, emotionally resonant patient experiences.
• Lead website content updates and enhancements across consumer-facing digital properties.
• Support omnichannel campaign execution and performance optimization across paid, owned, and earned channels.
• Manage project plans, timelines, and deliverables to ensure seamless execution of marketing initiatives.
• Support planning and execution for key oncology milestones and events, including ASCO, SABCS, and Breast Cancer Awareness Month.
• Partner with agency teams on briefs, creative development, review cycles, and deliverable management.
• Contribute to budget planning, forecasting, and operational management to ensure efficient use of resources.
• Collaborate closely with cross-functional partners—including HCP Marketing, Content Lab, CXP&O, Patient Services, Communications, Medical, Legal, and Regulatory—to advance brand objectives and deliver a connected customer experience.

Requirements

• At least 5 years of experience within marketing, omnichannel, brand strategy, communications, or related disciplines
• Strong project management and organizational skills; ability to manage multiple priorities
• Experience with internal systems, processes and platforms like FUSE, MER360 and MIST
• Understanding of the rules and regulations that govern our industry, including direct to consumer marketing rules
• Understanding of artificial intelligence and interest in learning more, finding ways to apply this medium to make us stronger as a team
• Ability to work collaboratively, independently, communicate effectively, and navigate a fast-paced, highly regulated environment
• Curiosity, creativity, and willingness to contribute ideas that elevate creative rigor and brand distinctiveness
• Interest in oncology, patient behavior, and high-impact health communications

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
• generous time off package including vacation, personal days, holidays and other leaves.