Responsibilities

• Develop and implement lead generation campaigns to attract new sponsors and donors to Unbound.
• Cultivate and nurture new leads through compelling email and remarketing advertising campaigns.
• Liaise between Unbound and external media buying agencies, advising the internal marketing team on campaign setup, results, and creative assets requested by media buyers.
• Maintain Unbound’s lead database ensuring high engagement and activity with leads.
• Collaborate with Unbound’s internal teams and the Insights and Innovation group to track test plans and CPL for each test audience and offer.
• Contribute to and consult on all aspects of email communication strategy for acquisition marketing efforts, including content creation and design, scheduling, review, and tracking of results.
• Coordinate logistics and support of sponsored conferences or events in an effort to acquire new audiences.
• Assist in the training and development of department members on marketing platforms and best practices.
• Perform other duties as assigned, including presentation support, travel to the field for content collection and Awareness Trip support on an as-needed basis, and other tasks consistent with the mission of Unbound as assigned.

Requirements

• Bachelor2s degree in Marketing, Communications, Business, New Media, or a related field; or equivalent related experience and/or training in a professional capacity.
• Minimum two (2) years of direct hands-on experience in digital marketing, lead generation, or acquisition marketing.
• Proficiency in email marketing and marketing automation technology.
• Knowledge of SEO best practices.
• Proficiency in Google Analytics and digital advertising analytics tools.
• Moderate to advanced computer skills in a Windows environment, including Microsoft Office Suite (Word, Outlook, Excel, PowerPoint).
• Highly organized with the ability to manage multiple projects, tasks, and priorities, and to deliver on time and within budget.
• Effective problem solver with excellent organizational, analytical, and communication skills.
• Comfortable working within a team setting and able to take direction from a variety of project stakeholders.
• High aptitude for utilizing and applying new and existing technologies (CRM, websites, email service platforms, content management systems, digital asset managers, etc.).
• Ability to work in a fast-paced environment and manage multiple requests simultaneously.
• Professional attitude and work habits; possess a positive attitude and be open to new ideas.
• Experience in the nonprofit sector with primary concentrations in marketing or donor services is a plus.
• Bilingual in Spanish/English or other relevant languages is a plus but not required.

Preferred

• Experience in the nonprofit sector with primary concentrations in marketing or donor services is a plus.
• Bilingual in Spanish/English or other relevant languages is a plus but not required.