Responsibilities

• Lead proactive media outreach, consistently securing top-tier editorial coverage and driving client KPIs.
• Cultivate and maintain strong relationships with key media across home, lifestyle, commerce, affiliate trade and business verticals.
• Identify timely, relevant story angles tied to trends, seasonality and cultural moments driving monthly KPIs.
• Drive product placements, founder features, and brand storytelling across priority media outlets.
• Oversee development of press materials including factsheets, pitches and press releases.
• Lead execution of media-facing moments including trade shows, desk-sides, events, press trips, media meet-ups and more.
• Monitor media landscape and coverage, providing strategic recommendations to clients and the team.
• Serve as the primary point of contact for clients, building and maintaining strong relationships.
• Manage multiple accounts simultaneously with strong organization, proactive mindset and attention to detail.
• Translate client objectives, industry trends and competitive landscape into strategic PR plans and Scopes of Work, while providing proactive, solutions-oriented counsel.