Responsibilities

• Lead and manage all aspects of Lexus experiential initiatives and partnerships in the Southern Area—including sports marketing, culinary programs, music, performing arts, and auto enthusiast events—while developing strategies that support sales objectives, vehicle launches, and retail initiatives.
• Demonstrate strong communication, attention to detail, and ownership across projects, ensuring seamless coordination and follow-through with internal teams and external partners.
• Own experiential programs end-to-end—from strategy and planning through on-site execution and post-event recaps—ensuring timelines, deliverables, quality standards, and brand excellence are met.
• Develop and deliver compelling presentation decks that communicate experiential strategies, recommendations, recaps, and performance metrics to Lexus clients.
• Build, maintain, and grow strong relationships with key partners to ensure partnership objectives are met, sponsorship benefits are fulfilled, and programs continue to scale effectively.
• Manage partnership budgets and oversee financial processes, including POs, invoicing, vendor setup, and budget tracking.
• Serve as the primary on-site lead for key activations, overseeing execution, troubleshooting in real time, and representing the Lexus brand professionally with partners and guests/attendees.
• Oversee the development, delivery, and management of creative assets across experiential partnerships.
• Manage sponsorship contracts in collaboration with internal legal teams, ensuring compliance and timely execution.
• Analyze program performance and insights to inform recommendations, optimize future experiential strategies, and drive continuous improvement.
• Research competitive automotive and experiential marketing activity, sharing insights and key learnings with internal teams and clients.
• Collaborate cross-functionally with internal teams, including account management, media planning, creative, and strategy, to ensure seamless execution.
• Maintain strong, professional relationships with Lexus stakeholders, including Lexus dealership general managers, dealership marketing teams, and Lexus Southern Area contacts.

Requirements

• Marketing professional with 6-7 years of event marketing, sponsorship/partnership marketing or sports marketing related experience.
• Bachelor’s degree required (Business, Marketing, Sport Management, Advertising, Communications preferred).
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Travel 25% (Southeast United States).
• Must be willing to work weekends and nights.

Preferred

• Photoshop Skills preferred but not required.

Benefits

• We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.
• We have a hybrid work schedule (3 days a week in office / 2 days from wherever your heart desires).
• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.