Account Strategist, Performance Marketing

New York City, NY (Hybrid)

$67K/yr – $80K/yrMid Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own end-to-end campaign execution and client engagement, coordinating cross-functional efforts to deliver ads that meet strategic goals and maximize revenue.

  • Lead response to RFPs and media planning
  • Coordinate campaigns with Ad Ops, Product, and Creative

Job Description

Responsibilities

  • Respond to RFPs, develop media plans in line with strategic marketing goals.
  • Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
  • Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale
  • Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized.
  • Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
  • Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

Requirements

  • 4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis
  • Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus
  • Familiarity with Performance Marketing tactics & execution are a plus
  • Prior experience with Google Ad Manager is a plus
  • Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email
  • Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule
  • High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills
  • Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external)
  • High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook. Familiarity with Looker is a plus
  • Demonstrated ability to quickly build positive team relationships

Preferred

  • Familiarity with Performance Marketing tactics & execution is a plus
  • Prior experience with Google Ad Manager is a plus
  • Looker familiarity is a plus
  • Project management experience is a plus

Benefits

  • medical, dental, vision, prescription drug coverage
  • unlimited paid time off (PTO)
  • adoption or surrogate assistance
  • donation matching
  • tuition reimbursement
  • basic life insurance
  • basic accidental death & dismemberment
  • supplemental life insurance
  • supplemental accident insurance
  • commuter benefits
People Inc. logo

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA
1.8K employees (753 in marketing)

Traffic Signals

Monthly Visitors
191K
Traffic Source Mix
Search
12.7%
Direct
61.6%
Referral
20%
Social
3.2%
Paid
2.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
606 (33% of company)
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
18

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