Account Strategist, Ecommerce at 85SIXTY | Del Mar, CA | $105K/yr – $120K/yr

85SIXTY

Account Strategist, Ecommerce

Del Mar, CA (Hybrid)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive ecommerce growth through multi-channel strategy and marketplace optimization.

Own holistic growth strategies across DTC, marketplaces, and digital channels
Must-have: 5+ years in ecommerce, digital marketing, or growth strategy
Standout: Amazon marketplace familiarity with cross-channel planning

Job Description

Drive ecommerce growth through multi-channel strategy and marketplace optimization.

Own the development of holistic growth strategies across DTC websites, marketplaces, and digital marketing channels
Define KPIs, measurement frameworks, and growth roadmaps aligned to client business objectives
Identify opportunities to improve conversion rate, AOV, retention, and customer lifetime value
Lead strategic planning sessions, QBRs, and roadmap development with clients
Develop cross-channel media strategies across: Search & Shopping including emerging AI driven variants
Paid Social Platforms
Programmatic and retail media platforms
Guide campaign planning, budget allocation, and channel mix decisions
Partner with execution teams to optimize campaigns toward ROAS, CAC, and LTV goals
Translate performance data into actionable insights and strategic recommendations

Requirements

5+ years of experience in ecommerce, digital marketing, or growth strategy roles
Experience across performance marketing platforms (Google, Meta, TikTok, programmatic, etc.)
Strong understanding of ecommerce ecosystems including DTC and marketplaces (Amazon preferred)
Proven ability to translate data into actionable insights and strategic recommendations
Experience with lifecycle marketing (email/SMS) and customer retention strategies
Familiarity with analytics tools and reporting platforms (Google Analytics, dashboards, etc.)
Strong familiarity with attribution and modeling as well as a point of view on their application
Strong understanding of both brand and performance marketing and how they work together
Experience working in an agency or consulting environment preferred
Strong communication, presentation, and client-facing skills
Collaborative mindset with the ability to lead cross-functional initiatives

Benefits

Competitive salary and benefits package.
Medical, Dental, Vision
Life/AD&D
FSA - Health/Dependent Care
Voluntary Life/AD&D
Retirement Plan
FTO - Flexible Time Off
Paid Holidays Annually: 14
Opportunities for professional development and growth.
Collaborative and dynamic work environment.
Contribution to impactful and innovative projects in the digital space.

85SIXTY

For over 14 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos.

Founded in 2012

Del Mar, California, USA

75 employees (37 in marketing)

www.85sixty.com