Responsibilities

• Lead quarterly planning, business reviews, and ongoing strategy development aligned to client goals.
• Translate client objectives into integrated affiliate, influencer, and performance marketing strategies.
• Proactively identify growth opportunities, risks, and optimization plans.
• Manage end-to-end execution of affiliate and influencer campaigns across platforms (e.g., Instagram, TikTok, YouTube, partner networks).
• Oversee campaign timelines, deliverables, and budgets, ensuring on-time execution.
• Monitor performance metrics (engagement, conversions, revenue) and implement data-driven optimizations (A/B testing, creative updates, partner mix).
• Evaluate program performance and continuously improve ROI.
• Build strong relationships with client stakeholders, partners, influencers, and internal teams.
• Deliver clear, concise reporting and insights through regular client communications.
• Present strategies and results to senior-level audiences with confidence and clarity.
• Mentor and support junior team members where applicable.
• Work closely with partnerships, marketing, analytics, and product teams to drive program success.
• Source, vet, and onboard affiliate partners, influencer talent, and new platforms.
• Align campaign messaging and execution with broader marketing initiatives.
• Ensure all campaigns meet FTC guidelines, platform policies, and brand standards.
• Review content and program execution for accuracy, proper disclosures, and consistency with KPIs.