Responsibilities

• Lead day-to-day influencer and VIP outreach, including talent seeding, gifting initiatives, and partnership coordination
• Build and maintain relationships with influencers, stylists, talent managers, agents, editors, and industry contacts
• Develop and execute integrated PR and influencer strategies aligned with client goals and cultural moments
• Coordinate and manage gifting programs, paid partnerships, and red carpet opportunities
• Manage paid influencer and talent partnerships end-to-end, including negotiation, deliverables, usage, and reporting
• Execute press outreach across fashion, lifestyle, and digital publications to secure strategic coverage
• Draft and distribute press materials including pitches, media alerts, and press releases
• Track influencer placements and editorial coverage; oversee reporting and campaign recaps
• Manage sample trafficking through Launchmetrics (or similar platform), including stylist pulls, loans, check-ins, and returns
• Oversee showroom operations, including appointments, stylist relations, and talent fittings

Requirements

• 4+ years of public relations, talent relations, or influencer marketing experience within fashion, beauty, or lifestyle (agency experience preferred)
• Strong experience managing influencer and talent relationships, including paid partnerships
• Proven ability to secure talent placements across red carpets, events, and digital campaigns
• Existing relationships with stylists, influencers, talent managers, and/or media contacts
• Experience with affiliate platforms (ShopMy, LTK, etc.) is a plus
• Strong press pitching experience and understanding of editorial calendars
• Experience managing sample trafficking and showroom operations (Launchmetrics preferred)
• Excellent written, verbal, and organizational skills
• Ability to manage multiple clients and deadlines in a fast-paced environment
• Highly detail-oriented, proactive, and solutions-driven

Benefits

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional growth opportunities
• Collaborative work environment across New York and Los Angeles teams
• Exposure to leading global fashion and lifestyle brands
• Opportunities to participate in events and industry activations