Account Manager, Local Performance Marketing

USA (Remote)

$90K/yr – $120K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive account management and performance optimization for American Family Care franchise partners.

  • Own AdWorks point of contact for a portfolio of franchise owners and manage day-to-day comms, issues, and requests.
  • Must-have: 5-7+ years in account management/performance marketing with Google Ads/Meta Ads experience.
  • Standout: Cross-functional agency collaboration and multi-channel optimization across SEO/SEM/Direct Mail/Display.

Job Description

Responsibilities

  • Serve as the primary AdWorks point of contact for a portfolio of franchise owners, managing day-to-day communication, troubleshooting issues, and responding to ad hoc requests.
  • Build and maintain strong, trust-based relationships across a diverse range of franchisee personalities.
  • Lead Monthly and Quarterly Business Reviews (MBRs/QBRs), translating performance data into clear insights, trends, and actionable recommendations.
  • Own performance reporting across assigned locations, ensuring outputs are accurate, timely, and insight-driven.
  • Monitor performance to identify risks and growth opportunities, and drive data-backed optimization strategies.
  • Partner with the AdOps agency to optimize campaigns and ensure quality and accuracy across platforms (Google Ads, Meta).
  • Ensure seamless execution across franchisees, internal stakeholders, and agency partners.
  • Partner cross-functionally to identify growth opportunities, optimize performance, and improve operational processes.
  • Analyze performance across a diverse range of marketing channels including SEO, SEM, Direct Mail, Paid Social and Display.
American Family Care logo

American Family Care

3.2 Glassdoor

Starting with a single location in Alabama in 1982, American Family Care (AFC) has pioneered the concept of non–emergency room urgent care. With its 2013 acquisition of the Doctors Express franchise, AFC is the nation’s leading provider of urgent care and accessible primary care with more than 370 clinics and 1,500 in-network physicians caring for more than 4 million patients a year. Ranked by Inc. Magazine as one of the fastest growing companies in the U.S., AFC’s stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient.

Founded in 1982
Birmingham, Alabama, USA
1.2K employees
45% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
385.9K
Monthly Google Ads Budget
$229K
Traffic Source Mix
Search
66.1%
Direct
25.6%
Referral
7.2%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Funding

Total Funding
$30M
Last Raise
$30M
Private Equity, 2 years ago

Funding History

  • Mar 2024
    Private Equity
  • Mar 2019
    Debt Financing • $30M

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