Account Executive, Social Media Planning at Royal Caribbean Cruises Ltd | Miami, FL

Account Executive, Social Media Planning

Miami, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end social publishing and community management for a travel brand with data-driven reporting and cross-functional collaboration.

Own end-to-end social scheduling across channels and publish accurately.
Lead community management and surface insights via monthly listening reports.
Coordinate GTM timing and cross-functional plans with Marketing, Loyalty, and Agencies.

Scheduling
Own end‑to‑end social content scheduling across channels, ensuring accuracy, consistency, and timely publishing.
Upload monthly shareable assets to our online content repository.
Lead community management for all owned social channels, groups, and online platforms. Regularly monitor activity, report on trends, and respond to non–customer service inquiries across comments and DMs.
Pull and organize data and analytics to support monthly and quarterly reporting for the Social Media Planning Lead.
Pull paid social performance data and recommendations to support overall reporting and planning.
Stay current on emerging social platform features, industry trends, and shifts within the travel category to inform ongoing optimization.
Execute the approved social listening strategy and serve as the liaison to cross‑functional partners.
Actively track and monitor brand, industry, competitor, and cultural conversations via Brand watch, surfacing insights and opportunities.
Monitor sentiment across social platforms and online forums—including private Facebook groups—and partner cross‑functionally to align on response strategies.
Collaborate with the Loyalty team on Cruise Critic Q&As and community touchpoints.
Share real‑time “pulse” updates on relevant inbound topics from across the organization.
Produce monthly social listening reports with key insights and recommendations.

Bachelor’s degree required preferably in communications, public relations, or marketing
1-3 years of experience in social media, PR, or marketing development activities in large, complex, and fast-moving organizations
Experience in participating in a wide variety of marketing activities such as social media management
Meta / TikTok / Pinterest platform specific knowledge is required
Social media management (Sprout Social, Hootsuite) is required
Social media reporting experience is required
Strong understanding of traditional media, influencers, and social media
Customer oriented skills (within business to business (B2B) & business to customer (B2C) segments)
Proven track record in all aspects of program and project management, including metrics development
Ability to coordinate projects and participate in cross-functional teams