Responsibilities

• Guiding strategy and execution across paid social, paid search and content strategy across multiple clients and industries
• Overseeing all aspects of the paid media discipline: planning, buying, management, and optimization, across the digital ecosystem (social, display, programmatic, search, etc.)
• Launching, optimizing, and reporting on paid media activities on behalf of clients spanning multiple sectors
• Developing audience-first planning and providing insights on campaign performance and ROAS for clients
• Building and maintaining relationships with external partners including media vendors, publishers, data providers and Omnicom sister agencies as needed

Requirements

• 3-5 years of experience in digital media planning (preferably paid social, paid search and native advertising/sponsored content) and buying
• Agency experience preferred
• Strong understanding of digital landscape and how/where bridges are built between paid social, search and other channels
• Demonstrated experience planning and managing strategic paid campaigns across digital advertising channels, social media platforms (including Facebook, X, LinkedIn, Instagram, Pinterest, Reddit, YouTube, etc.) and content marketing platforms (e.g. Sharethrough, Outbrain, StackAdapt, Nativo, etc.) that are aligned to achieving business, marketing and communications objectives
• Experience providing best practices, latest trends and recommendations across the digital media ecosystem including content and creative units, building target audiences, structuring, and managing campaigns, optimizing campaign performance, and communicating campaign performance and ROAS
• Strong analytical skills with proficiency in analyzing and interpreting web and social campaign performance data
• Experience writing clear and concise presentations for client summarizing data insights, outcomes, and implications in a straightforward and enlightening way for clients
• Ability to contribute to increasing level of innovation in data, analytics, and paid media programs
• Able to build relationships with key external partners including media vendors, publishers, data providers and Omnicom sister agencies (as needed)
• Willing to learn and become an expert in paid media operations including all back-office financial and legal standard operating procedures, and be a champion for compliance across all client needs

Preferred

• Agency experience preferred

Benefits

• medical, dental, vision, 401(k) matching, paid time off and/or other benefits
• hybrid work model and collaboration/camaraderie that in-person interactions provide