Account Director, Influencer Marketing

USA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

A concise overview of the role highlights leadership of key client relationships, end-to-end campaign execution, data-driven strategy, and cross-functional collaboration. It emphasizes growth opportunities, performance measurement, and a strong emphasis on client impact and team development. The requirements and preferred qualifications stress extensive experience in digital, influencer marketing, strategic planning, and leadership, with familiarity in tools and certifications.

Job Description

Responsibilities

  • Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
  • Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
  • Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
  • Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
  • Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
  • Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
  • Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
  • Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
  • Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
  • Provide leadership, guidance and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.

Requirements

  • 6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
  • Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
  • Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
  • Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
  • Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
  • Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
  • Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
  • Expert grasp of social platforms, amplification strategies, and cross-channel integration.
  • Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (HubSpot), and presentation software (MS Office, Google Workspace).
  • V familiarity with the core tools and platforms used in influencer marketing and related certifications.

Preferred

  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will also be considered.
  • Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.
Viral Nation Inc. logo

Viral Nation Inc.

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
480 employees (137 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~490

Marketing Team

Marketing Team Size
116 (24% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

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